Our purpose is to protect your reputation at the same time as promoting it.

Flair’s people-centric approach to communications means that we not only focus on your overall goal, but the perspective of your intended audience in order to reach it.
We take care to understand how your target audience think, feel and act, considering their values and beliefs, motivations, behaviours and how they respond and react to the messages we want to communicate.
This leads to more impactful communications and better outcomes for you.

We offer flexible, strategic communications, PR and copywriting services and are happy to work on a day rate or hourly rate, short term or long term, depending on requirements.
Small but mighty, we work with our clients in different ways. For some, it might be a full communications and engagement strategy. For others, proactive PR or reputation management to prevent and mitigate a crisis. Our jigsaw-led approach to fitting where needed means we bring a flexible, valuable external perspective, able to plug into your team or work solo as required.
Flair isn’t a traditional agency and doesn’t have an expensive fee structure. We offer senior level, freelance consultant support and value for your budget.

Flair Communications is run by strategic communications consultant Kate Russell, who has 25 years of experience working in strategic comms, PR, crisis management and journalism spanning multiple sectors. Kate has a degree in Communications, a PgDip in Change Communications and a Masters Degree in Creative Writing.
Kate specialises in helping organisations and brands manage complex, challenging reputational issues, but also works across brand communications, setting tone of voice, messaging, offers copywriting services and runs creative campaigns.
Kate is also a creative practitioner, working with schools on story workshops, and a volunteer judge for children’s creative writing competition BBC 500 Words.
Outside of work, she spends time with her family, enjoys writing, photography and bakes a mean chocolate cake.
Find Kate on LinkedIn


